Century Beverage group, one of the largest beverage provider in Myanmar, with a large portfolio of whiskeys, wine & more, want to launch Glan Master Double Smooth Whisky as a new product nationwide.

Despite the challenges posed by COVID-19, as an Account Executive at Nexlabs, I was involved in developing and implementing a go-to-market product launch and communication plan designed to resonate with the target audience digitally. This included orchestrating a viral user-generated content (UGC) campaign that could later be leveraged offline.