In response to government new laws, Ooredoo Myanmar launch “Sim Registration” campaign which push all the users to re-register not to be deactivated.

As the Digital Account Manger at Publicis, I successfully designed and executed comprehensive 360-degree digital media campaigns spanning the entire full funnel, from (TOFU) to (BOFU). This included utilizing social 360, display max, local ad networks, programmatic rich media, and scaling up retargeting campaigns which were guided by insights derived from GA4 attribution data and CRM data, ensuring maximization of SIM registrations while maintaining a low cost per acquisition (CPA).