To strengthen Tiger Beer’s leading beer brand against competition, we launched an integrated festive campaign designed to drive awareness, engagement, and trial among core lager consumers across Myanmar. Combining ATL, BTL, and multi-channel digital media, the campaign centered around localized festive storytelling, UGC participation, and promotional events.

As the Digital Account Manager, I successfully designed strategy and execution — ensuring full-funnel performance, optimized spend, and sustained campaign momentum despite external challenges such as VPN disruptions.