Leveraging global campaign to launch, amplify & immerse THE NEW INNOVATIVE PRODUCT - TIGER SOJU INFUSED LAGER BEER under Heineken Group to Myanmar market through digital channels.

As the Digital Account Manager at Publicis, I successfully planned and executed multi-channel digital media campaigns that extended beyond mere awareness. These campaigns achieved maximum exposure, increased share of voice (SOV), and encouraged user-generated content (UGC) participation. Ultimately, these efforts were designed to drive product trials among the target audience by leveraging both global communication assets and localized occasion-based assets.